If anyone ever told you that you shouldn’t go to a bar or club to meet people it wasn’t because you’d meet people. It was for some other reason entirely. Bars, clubs and other social establishments are where you people. In fact, when you think of ‘going out’, most people think of a favorite club, a nearby bar or some other gathering place (in some cases, this may be a mall or shopping location – which, incidentally should use mobile technology too). People congregate to socialize at these locations. Social Media plays right into this. A Smartphone equipped with a social app which harnesses this “socialization” fits beautifully.
Let’s consider how the youth and partying folks of today coordinate:
- Person A sends an SMS message to Person B, “Hey, going to Acme Bar, wanna meet up?”
- Person B responds, “Sweet, let’s get Person C to go too.” (To which, Person A responds, “Sweet!”)
- Person C gets a Facebook message from Person B and a Tweet from Person A. Faced with the incredible peer pressure, Person C relents and agrees to meet A and B at Acme.
Do you see how technology has changed the way these transactions are established? First, no phone conversations were made. Actually, it’s possible real words weren’t even used! (Seriously, have you seen how you can shortcut good English into mere code? U no 2 B gr8.) This is becoming the norm.
A smart business person who owns a bar or other socially oriented (or entertainment oriented) club like the above Acme Bar would realize that Social Media is the start of good communication and marketing. Let’s consider how the above conversation would look if Acme was ‘linked in’ (yes, this is a deliberate play on the words) to the social media world: